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◌ Folio MMXXVII

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000

§ 05 — Brand

Thebrandsystem.

One identity, end to end — the logomark, the wordmark, the peach diamond, the ink palette and the type that carry the studio across screens, social and print. Every mark below is downloadable, on the exact tokens this site is built from.

  • Marks

    8

  • Banners

    3

  • Accent

    Peach

  • Edition

    MMXXVII

◊ Positioning

Editorial first. The accent never leads.

The identity reads like a design annual, not a product page: deep ink, generous negative space, a single warm accent, and type doing the heavy lifting. The voice is confident, precise and calm — crafted sentences, no hype, no emoji.

Peach appears only as punctuation — the trailing period, the diamond, an eyebrow, a link. Electric is rarer still: a live dot, a focus ring. Everything else is ink and warm white at three honest opacities.

01 — Logomark & monogram

The mark.

A DH monogram fused with the 45° peach diamond. Keep clear-space of one diamond-width on every side; never recolour, rotate, or stretch it.

Primary logomark
Primary logomark512 × 512

DH monogram fused with the peach diamond. The default mark.

Logomark · light
Logomark · light512 × 512

Inverted for paper and light email headers.

Monogram tile
Monogram tile256 × 256

Square mark for avatars, app icons and favicons.

Social avatar
Social avatar400 × 400

1:1 profile mark — reads at 48px.

02 — Wordmark & lockups

The name, set.

“Delowar Hossain.” is always Newsreader italic with a peach period. Pair it with the mark using the lockups — don’t rebuild the spacing by hand.

Wordmark
Wordmark1180 × 220

“Delowar Hossain.” — Newsreader italic, peach period.

Horizontal lockup
Horizontal lockup1440 × 360

Mark · divider · wordmark + role. The signature lockup.

Stacked lockup
Stacked lockup800 × 760

Centered — for covers, intros and the email banner.

Signature
Signature1300 × 220

Sacramento script in peach, with the closing flourish.

03 — Colour

Ink, warm white, peach.

The working set. Click any swatch to copy its hex. The full token table with on-ink contrast lives on the Colors page.

Full palette + contrast

04 — Typography

Four voices.

A serif for display, a grotesque for interface, a mono for meta, and one script held back for the signature alone.

  • DisplayNewsreader
    Delowar Hossain.

    Headlines, the wordmark, editorial pull-quotes. Tight tracking, italic for the mark.

  • InterfaceInter
    Creative Developer

    Labels, eyebrows, body. UPPERCASE + wide tracking for markers.

  • MetaJetBrains Mono
    25.10°N · 89.02°E

    Coordinates, code, commit hashes, tabular numerals.

  • SignatureSacramento
    Delowar Hossain

    Reserved for the footer signature mark. One weight, peach.

05 — Motifs

The editorial language.

Section markers, the diamond, hairlines and the Roman-numeral year. Used sparingly, they make any surface read as the studio.

The peach diamond — a square at 45°

  • §
  • MMXXVII

Markers number sections (§ 01, § 02). Glyphs punctuate, never decorate. The hairline rule is warm white at 12% — the quietest line in the system, and the most used.

06 — Social & email banners

Cover art.

Drop-in covers for X, LinkedIn and the email campaign — each composed around its platform’s safe areas.

X / Twitter header
X / Twitter header1500 × 500

Avatar + UI safe areas respected.

LinkedIn cover
LinkedIn cover1584 × 396

Lockup held centre-right of the photo overlap.

Email header
Email header1200 × 360

Survives a 50% downscale to 600px.

07 — Print & poster

On paper.

The card and the A-series poster carry the same system into print — ink, peach, and a great deal of restraint.

Business card · front
Business card · front1050 × 600

Monogram, wordmark, role. 3.5 × 2 in.

Business card · back
Business card · back1050 × 600

Contact block — email, domain, socials.

Editorial poster
Editorial poster1190 × 1684

A-series statement piece, 1 : 1.414.

◌ Resources

The full kit.

Marks, banners, the brand book and the email campaign templates — all in the repository. Press D on any card to download its SVG.